Since 2010, Instagram has proved itself to be the fastest growing social media platform around! The keyboard a user base of around 300 million and that is set to rise further. So why is this seemingly simple app growing so quickly? Well all this comes down to creativity really, Instagram have found new ways of sharing content across its platform and making users experience more seamless. For example, Instagram stories were launched to rival snapchats, allowing for users to provide disappearing pictures or videos.
Sounds simple properly? Well that’s because it is almost certainly. Instagram now has more sway over all its users who may have been using snapchat in tandem to the own app, reducing the need to use both and stream lining these users to its own services.
This aggressive tactic has paid off as Instagram has surpassed snapchat in users. Instagram stories also encourage more sharing of content and giving it a chat element to its app, allowing it to compete with all of the other direct messaging platforms. Innovation like this is the Instagram’s sudden growing.
What’s all the fuss about?
Instagram is the most perfect app to share content via visual imagery. Its audience are young, educated and very into shopping. This makes content creative, exciting and fast moving. It has a different feel to platforms like Facebook and Twitter, with focus on visuals rather than words. However, possess shown that, like Facebook, it is employed daily, this is a loyal and highly active users list.
This ability to capture a younger more creative audience is sounding the alarm bells of major companies looking to encourage on social media. With high usage, there will surely be increased interest in advertising on the app. However, competition end up being ripe and businesses could have to find creative to help out compete their rivals in the visual world of social movie.
How can you use it for Marketing?
Of course, if you would like to to of one’s to advertise your company product, and a second must consider how. Offer a visual platform and thus products tend to be in general for you to market that services. But services are not impossible to promote on the app, finding exciting ways to bring to life your service will catch the eye of the Instagram abuser.
Hashtags are often used on buy instagram likes and getting in on trends and starting person is a sure technique engage an audience, within a similar way to Twitter. However, one must be careful to accommodate the hashtag to the visual content you provide, so it’s as simple as conserve money that take advantage of this technique.
Instagram is predominately a mobile app, so content must the simple to read and continuously updated for just a mobile data, hungry demographic. Only new and fresh content will attract fascination.
Finally, Instagram stories surely are a great way to personally build relationships with your audience, lasting only 24 hours. Stories should be used to keep potential updated daily on your online and reveal behind the scenes content to make the user feel like they are part within the company.
Instagram can be used to market almost anything, with a resourceful mind and a committed team, you produce quite the thrill around your brand!
With a young, educated audience making use of the app their very own mobiles daily, one may only predict sustained growth and loyalty from its users. Just about be increasing opportunity added with this app for business purposes as well as the advice on this writer is to get all the while its toasty! It will only get bigger so fall into the market place before it gets substantially crowded.